From rarity to ubiquity: Entrepreneurship revives rare rice variety

Year: 2015
Authors: Epsha Palikhey, Lakpa Sherpa, Sajal Sthapit
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As families in urban and peri-urban regions in Pokhara leave farming, they also lose access to traditional varieties of rice from their own farms. In this context, establishing linkages between rural producers and urban consumers can be an effective way of preserving local food culture and extending the benefits of the expanding markets of the urban cities to the rural producers.

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