Request for Proposal (RfP) Notice

Consultancy Assignment for Creating a Brand and Visual Identity of a Processing Company “Annapaat Agro” for Increasing Availability of Lake Cluster of Pokhara Valley (LCPV) Branded Products to Consumers.

LI-BIRD, with funding support from Darwin Initiatives: Department for Environment, Food and Rural Affairs (DEFRA), the UK, has been implementing the project entitled "Market-led Approach to Sustainable Management of Agrobiodiversity for Livelihood Outcomes” in watershed area of Lake Cluster of Pokhara Valley (LCPV). The project aims to support the smallholder farmers of Kaski district to achieve secured livelihoods, improved well-being, and healthy environment through the sustainable management and utilization of agrobiodiversity of the LCPV area by the end of the project. One of the major outputs of the project is to “increase consumer awareness and knowledge about the value of local biodiversity based food products”. To supplement this output, the project has been working to establish a packaging house where local products will be sourced through LCPV area and marketed. The project’s vision of commercializing and marketing the agrobiodiversity products depends on the successful establishment of the packaging house. Therefore, it is necessary to build brand visibility for the product promotion through digital marketing, advertisement, and social media.

LI-BIRD invites all the eligible consultant/firms to submit the proposal for creating brand awareness and visibility of the processing company “Annapaat Agro Pvt. Ltd.” by promoting the agrobiodiversity product. The bidders shall comply with all the details mentioned in the ToR while submitting the proposal. 

The detailed Terms of Reference (ToR) can be downloaded from the link below:

Download ToR

The proposal may be submitted on or before 5:00 pm 30 November 2020 by hand delivery, courier or email to the following address below:

Executive Director
Local Initiatives for Biodiversity, Research and Development (LI-BIRD)
Local Initiatives for Biodiversity, Research and Development (LI-BIRD) 

Head Office: PO Box 324, Pokhara, Nepal
Phone: +977 61 526834, 535357 | Fax: +977 61 539956
Programme Coordination Office: Sahachal, Sanepa, Lalitpur, Nepal
Phone: +977 01 5540330

Proposal must be written in English language. Proposal received after the deadline will not be considered for evaluation. 

Proposal that does not meet the requirements will be rejected. Proposal that meets the requirements and offer the best value for money will be selected. 

Thank you and we look forward to receiving your proposal.